Wake up Your Audience
Why do you make presentations? Is it your idea? An assignment? A necessity? Part of your job? Of course there must be a reason for each presentation: to sell...to educate...to motivate. But to what kind of audience?
Dec 1, 2011 - 11:47:14 PM
Why PR is a Vital Force
It's Happy Hour time when you create the kind of key stakeholder behavior change that leads directly to achieving your department, division or subsidiary objectives.
Nov 27, 2005 - 12:32:00 PM
Don't Get Caught With Your PR Down!
Create behavior change among your key outside audiences that leads directly to achieving your managerial objectives.
Feb 13, 2005 - 3:05:00 PM
Managers Who Leave PR to Others
Want to be certain your PR dollars are being spent on a workable, comprehensive plan for producing those key audience behaviors that impact your operation the most?
May 5, 2004 - 8:00:00 AM
How To Get Your Public Relations Money's Worth
I want to get down to the core benefit of public relations and, along with the reader, decide just how essential or valuable it really is -- in other words, does it REALLY give you your "money's worth?"
Feb 22, 2004 - 8:29:00 AM
Growing Your Pipeline through Macro- and Micro-Targeted Communications Strategies
There are three basic ingredients to any successful communications program....
Jan 15, 2004 - 8:43:00 AM
Public Relations: Time To Fix It!
While public relations tactics are an essential part of the business, it is vital that we actively track how well they are altering the perceptions of our target audience, then monitor the degree to which that audience's behaviors are moving in our direction.
Aug 8, 2003 - 1:11:00 AM
Public Relations: Power Tool For The 21st Century
Public relations efforts are a success only when organizational objectives are met.
Jun 19, 2003 - 2:53:00 AM
Third Party Credibility: Validating Your Promise to the Market
Four tips to gain third party credibility and use it to your businessís advantage.
Jun 1, 2003 - 10:03:00 PM
How To Hit The Public Relations Bullseye
Is public relations really equipped to score bullseyes? Yes, because its roots are planted deeply in the principle that people act on their own perceptions of the facts. Here's how it converts that reality to a bullseye.
Apr 16, 2003 - 3:40:00 PM