Trainers and Consultants
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For the Media
For Speakers, Trainers,
Imagine that you're looking at a pile of messages.
You see letters sent third class, and ditch them quickly.
You discard blatant promotional pieces.
Still, you are swamped by E-mails, faxes, and unopened personal
letters. Then you spot
another item-a personal post card, handwritten.
You read it first.
Surprising? Not really, because we know that everything else can be mass-
produced. Even our personalized
letters don't stir immediate interest, for receivers know that these, too,
are likely to be generated in volume. So
the post card stands alone as a "this one's for you only" method
of written communication.
personal post cards has become a popular-and productive-way to keep in touch
with clients, prospects, vendors, friends, and your networking group.
Let's see why.
cards are inexpensive. Even
when you put your photo on one side and your company information on the
address side, you don't have to spend much to buy 500 or 1,000 cards.
More good news: Postage is
twenty-one cents, versus thirty-three cents for a letter.
cards don't require many lines to look complete.
Although you might have to come up with five paragraphs to fill a
letter's page, you'll have room for only two or three sentences with a
card. Obviously, you can
write more cards daily.
cards carry a welcomed informal touch.
"Oh," we think, "how nice of Joe to drop us a
note." Especially if
Joe was on the road, even out of the country.
cards can serve more than one purpose.
My publisher printed my card, with a photo of the book's cover on
one side, along with the publisher's 800 number.
So even as I'm sharing a few words with an acquaintance, I'm
publicizing my book.
the message isn't covered, several people will read the card before it
reaches the recipient. Postal
employees, receptionists, secretaries, and co-workers aren't snooping
when they read an open message.
somebody receives a post card, he or she is more likely to pass it
around the office, as they wouldn't do with a letter.
If they consider the card clever, they might display it on the
workplace bulletin board.
with the help of a creative printer and a moderate budget, we can improve
our marketing through a personal post card that (1)says we're thinking about
the recipient (2)gives a short message (3)advertises our products/services.
you haven't given this marketing tool a try, I encourage you to.
You'll be amazed at the rapport you will build by sending two or
three cards a day.
Lampton, Ph.D., helps organizations achieve CPR - Cooperation,
Productivity, Renewal of mission. He is the author of The
Complete Communicator: Change Your Communication, Change Your Life! For
information on his keynotes and trainings call 352-438-0261
email [email protected]
or visit www.ExpertSpeaker.com/Speakers/lampton.htm
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