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Persistence Opens the Door to Success

by Paul Schnabel


I pride myself in keeping an extensive library of just about

every book 
I've read since college. Occasionally I'll peruse

my collection in search 
of a book to reread that I haven't

picked up in a while.

Recently I reached for a dog-eared copy of Og Mandino's 'The

Greatest Salesman in the World". It happens to be the top

selling self-help book of all time, with millions of copies

purchased since its publication. Countless sales careers

have been launched or saved by the classic wisdom contained

between its pages.

For those of you who haven't read it (lately, or at all),

the book is organized around a series of guiding principles,

which are contained in ten 'ancient scrolls'. As I reread

'Greatest Salesman', I was struck by how timeless Og's

wisdom is, and how applicable it is to the challenges we

face today.

 

FREE tips newsletter for
achieving  what you want in life


H
ow can you apply persistence in your 
life to

win?

  • Thought

  • Word

  • Deed

One scroll that struck me in particular was entitled "I will

persist until I succeed". In an excerpt from that chapter,

Og writes, "I will toil and I will endure. I will ignore the

obstacles at my feet and keep my eyes on the goals above my

head, for I know that where the dry desert ends, green grass

grows."

How important is persistence in today's business world? I

dare say that without it, no matter how good your product or

service or how well positioned your organization, you will

ultimately meet with failure. In this economically

challenged, post 9/11 world, persistence is required 
whether

you sell for a living, manage people or projects, or lead

entire organizations.

During this year-end time, when many others have 'written

off' the year, how can you apply persistence in your life to

win?

Be persistent in thought: Don't doubt yourself if you're

not getting the 
results you want today. Keep your mind on

the prize! If you quit in 
your mind, your actions won't be

far behind.

Be persistent in word: Inconsistency between your values

and your 
spoken word produces cognitive dissonance, leading

to depression 
and a feeling of compromising yourself. Be

consistently persistent!

Be persistent in deed: Make that extra sales call at the

end of the day, 
write that extra letter, make that extra

phone call. Keep taking positive, 
right action and watch the

results follow!

I have a friend who truly personifies persistence. Dick

suffered a brain aneurysm seven years ago, which left him

partially disabled. Instead of bemoaning his fate, he works

everyday at regaining full cognitive function and through

his persistence, has written a book about brain injuries

that 
will help countless others. His persistence is creating

a miraculous recovery!

One of Dick's favorite inspirational passages, written by

Paul J. Meyer, goes as follows:


        "Whatever you vividly imagine,


         Ardently desire,


         Sincerely believe,


         And enthusiastically act upon....


         Must inevitably come to pass!"

Remember, persist, and you will succeed!

 

Paul Schnabel is an achievement expert who delivers high energy, content 
rich keynotes and workshops on achievement, finding meaning in the 
workplace and growing smarter.
Today's new and challenging

times call for 
fresh ideas and perspectives! Reserve Paul

during December for a first 
quarter meeting and receive a

10% discount!  Call 480.767.8965 or 
visit www.PaulSchnabel.com 

Join his bi-monthly newsletter  for great tips on achieving what you
want in life
[email protected]

                                        ExpertMagazine.com 2001

 
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