Your 15 Minutes of Fame - and More!
by Public Relations Guru Edward Segal
As if people aren't scared enough about receiving powdered anthrax in the
Associated Press recently reported that Publishers Clearinghouse,
which sells magazine subscriptions and household items, was sending out
packages of powdered detergent to customers as part of a promotional
St. Paul Postal Inspection Service issued an advisory to postal
inspectors about the mailing after a post office employee noticed that one
the packages was leaking powder.
a postal official said, "There's nothing to be alarmed about in that
she noted that "...the timing of it wasn't very good."
Fame: Show People You
response to the anthrax scare, Media Distribution Services (MDS), a PR
media, printing, mailing, fax and e-mail service firm, announced it has
established emergency procedures for handling mail on behalf of its clients.
President Daniel P. Cantelmo said that, until further notice, MDS
will not send
mail to the media and other audiences unless it contains a
return address. In addition,
MDS will not mail parcels of any size without
labeling them as "Promotional Materials."
care about our clients and we care about the media," Cantelmo
to do what we can to minimize fear and panic."
guru Edward Segal conducts media training, presentation skills, public
crisis communications workshops for individuals, corporations,
and organizations. He is the
of "Getting Your 15 Minutes of Fame: A Guide to Guaranteeing Your
and writes the Marketing
Strategies Column for The Wall Street Journal's Web site
for entrepreneurs. For more information call 352-438-0261 or
E-mail [email protected]
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