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was only a year ago that you were going a million miles an hour answering a
worrying and start re-tooling. You are at a rest stop on the road to
success. And, itıs time for you to slow down and ponder existential
questions like who are you, what are you good at, what do you like doing,
etc. so you donıt land yourself face down in your next gig.
the right personal brand, one that authentically reflects your core values,
probably like most people who have been cut loose from the strong hold of
corporate America. You fall all
over yourself trying to answer the question "what do you do?"
Personally, I never say, "Iım president of Big Fish
Marketing." What does that
mean in the grand scheme of things anyway? I say, "Iım a brand advocate and published
author." Now, thereıs a
tagline thatıs attention getting!
Remember that with or without a paycheck you still have value. Now is the
time to put your flag in the ground and declare your specialty to the world
(or at least the next person who interviews you).
Specialists make the big bucks.
Generalists are old news.
The next step is to define your dreams and put them into action.
Forget following your feeling's lead them to your stated mission!
That means donıt take the first thing that
When you craft your dream donıt forget to consider who youıll need to
influence to make
To find your target audience, comb the trade shows, attend conferences, show
To stay on track, practice the holy trinity of branding: clarity,
authenticity and consistency.
Now is the time to get off the couch and let go of the remote and the