by Helene Mazur
is an opportune time to consider the possibility of joining
others to create the future. Many of you are rethinking strategies
current business environment. As you take a new look at the
factors (market conditions, competition, trends, demographics,
target markets) consider the benefits of collaboration.
we can do so little; together we can do so much." Helen Keller
IN THE SEA
first think broadly about all of the opportunity for
competitors, people in your business network,
areas in your company, suppliers, those who serve similar clients,
help identify the characteristics of your "ideal" partner start by
closer look at the people and organizations you work with
Determine which relationships are working the best, and then
the qualities of these relationships.
are your strong areas of interest? Who compliments your strengths?
most likely to benefit from doing business with you? Know the
you provide to your clients and business partners. Who can you
most based on your background, experience and education. Focus on
potential collaborators who offer you the highest
of us are feeling very risk averse right now and are being
Now is NOT the time to push fast, superficial relationships.
however, a great time to find the right business partners to grow
are many ways to try out 'collaboration' without much risk. The
offers a wide variety of places to meet others with common interests
'shared space' online. www.yahoogroups.com
hosts hundreds of groups
likeminded people discuss topics, voice opinions, share knowledge,
ideas. Find a group you might be interested in, and try it!
more you can learn about your potential partner, the greater the
of making the right decision about a long-term relationship. Ask
about goals, ambitions and values. Listen
for where you might
each other and create a future together.
dreaming together you create the possibility to achieve a richer,
result than you could achieve on your own. In an exciting book
The Collaboration Challenge, James E. Austin, the author, talks
the tremendous opportunities for business combinations between
and profits. "The twenty-first century will be the age of
In this age collaboration between nonprofit organizations and
will grow in frequency and strategic importance."
you are seriously considering a partnership, conduct a strategic
process together. Create a common vision, strategies and goals.
agreed upon priorities and plans you will start off with the right
commitment. Agree to a process for ongoing communication and
are of course no guarantees! By working together to create
in anticipation of the future, you increase the possibility
Mazur is the President of Princeton Performance Dynamics.
facilitator and business coach, Helene supports individuals and
to apply their potential to achieve important, targeted
this article to others
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