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ASTD
MPI

Wishes for
Strategic
Collaboration


by Helene Mazur

Today� is an opportune time to consider the possibility of joining

with others to create the future. Many of you are rethinking strategies

in the current business environment. As you take a new look at the

external factors (market conditions, competition, trends, demographics,

and target markets) consider the benefits of collaboration.

"Alone we can do so little; together we can do so much." Helen Keller


FISH IN THE SEA

At first think broadly about all of the opportunity for

collaboration-clients, competitors, people in your business network,

other areas in your company, suppliers, those who serve similar clients,

even community groups.

To help identify the characteristics of your "ideal" partner start by

taking a closer look at the people and organizations you work with

today. Determine which relationships are working the best, and then

examine the qualities of these relationships.

What are your strong areas of interest? Who compliments your strengths?

Who is most likely to benefit from doing business with you? Know the

value you provide to your clients and business partners. Who can you

help most based on your background, experience and education. Focus on

identifying potential collaborators who offer you the highest

probability of success.


TAKE IT SLOW

Many of us are feeling very risk averse right now and are being

cautious. Now is NOT the time to push fast, superficial relationships.

It is however, a great time to find the right business partners to grow

with in the future.

There are many ways to try out 'collaboration' without much risk. The

web offers a wide variety of places to meet others with common interests

in a 'shared space' online. www.yahoogroups.com� hosts hundreds of groups

where likeminded people discuss topics, voice opinions, share knowledge,

and grow ideas. Find a group you might be interested in, and try it!

The more you can learn about your potential partner, the greater the

chance of making the right decision about a long-term relationship. Ask

questions about goals, ambitions and values.Listen for where you might

complement each other and create a future together.


DREAMS

By dreaming together you create the possibility to achieve a richer,

fuller result than you could achieve on your own. In an exciting book

entitled The Collaboration Challenge, James E. Austin, the author, talks

about the tremendous opportunities for business combinations between

nonprofits and profits. "The twenty-first century will be the age of

alliances. In this age collaboration between nonprofit organizations and

corporations will grow in frequency and strategic importance."


HAPPILY EVER AFTER

If you are seriously considering a partnership, conduct a strategic

planning process together. Create a common vision, strategies and goals.

With agreed upon priorities and plans you will start off with the right

level of commitment. Agree to a process for ongoing communication and

information flow.

There are of course no guarantees! By working together to create

solutions in anticipation of the future, you increase the possibility

for success.


Helene Mazur is the President of Princeton Performance Dynamics.As a

group facilitator and business coach, Helene supports individuals and

organizations to apply their potential to achieve important, targeted

goals.www.ppdbusinesscoaching.com
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