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3
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Elements
You Need to be Successful
in Your Entrepreneurial Business
by John Hayes
Excerpted
from the Jim Rohn
Weekend Event -
Excelling in the New Millennium |
There
are many keys to running a successful business, but here
are
three typical areas I see that small business owners and
salespeople
often ignore. |
1.
Have a system for everything. If you do not have a system
for
your business, you have chaos. What we often do in our
businesses
is we go out and we do the same things over and
over
and over again, rather than writing it down and putting
it
in a book. Saying to your staff "Here's how you do this,
you
can do this better than I can." Systematize
everything.
2.
You have to get out of whatever business you think that you
are
in (most people think that they are in the restaurant
business
or the sales business etc.) and get into the
"capturing
and keeping a customer" business.
Once you get out
of
the car or MLM business and start to zoom in on what
customers
you want to capture, who's right for your business
and
what you need to do to keep them then you have identified
a
major key to running a profitable business.
3.
Make sure you have the right customer.
Not every customer
is
created equally. Find the
customers who best fit what you
are
doing. Sometimes you might need
to fire some customers.
Sounds
harsh, but for the survival of your enterprise you have
to
know where to focus your resources so that you can get the
maximum
return on your time and money.
Begin
working on these 3 key areas: Have a system for
everything,
adopt the "capturing and keeping a customer"
mindset
and finding the right customers and you will be well
on
your way to having the successful business you desire.
John P. Hayes, Ph.D. is
the co-author with Zig Ziglar of
Network
Marketing For Dummies and the author of Money Making
Marketing
For Network Marketers audio series. To
order and
save
up to 39% go to www.jimrohn.com
and click on Two-Day
Event
Specials.
ExpertMagazine.com
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