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ASTD
MPI

3

 Elements You Need to be Successful�
in Your Entrepreneurial Business

by John Hayes

Excerpted from the Jim Rohn Weekend Event -�
Excelling in the New Millennium

 There are many keys to running a successful business, but here

 are three typical areas I see that small business owners and

 salespeople often ignore.

1.� Have a system for everything. If you do not have a system

for your business, you have chaos. What we often do in our

 businesses is we go out and we do the same things over and

 over and over again, rather than writing it down and putting

 it in a book. Saying to your staff "Here's how you do this,

 you can do this better than I can."� Systematize everything.

2.� You have to get out of whatever business you think that you

are in (most people think that they are in the restaurant

 business or the sales business etc.) and get into the

 "capturing and keeping a customer" business.� Once you get out

 of the car or MLM business and start to zoom in on what

 customers you want to capture, who's right for your business

 and what you need to do to keep them then you have identified

 a major key to running a profitable business.

3.� Make sure you have the right customer.� Not every customer

is created equally.� Find the customers who best fit what you

 are doing.� Sometimes you might need to fire some customers.

 Sounds harsh, but for the survival of your enterprise you have

 to know where to focus your resources so that you can get the

 maximum return on your time and money.

Begin working on these 3 key areas: Have a system for

everything, adopt the "capturing and keeping a customer"

 mindset and finding the right customers and you will be well

 on your way to having the successful business you desire.


John P. Hayes, Ph.D. is the co-author with Zig Ziglar of

Network Marketing For Dummies and the author of Money Making

 Marketing For Network Marketers audio series.� To order and

 save up to 39% go to www.jimrohn.com� and click on Two-Day

 Event Specials.
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