You Need to be Successful
in Your Entrepreneurial Business
by John Hayes
from the Jim Rohn
Weekend Event -
Excelling in the New Millennium
are many keys to running a successful business, but here
three typical areas I see that small business owners and
Have a system for everything. If you do not have a system
your business, you have chaos. What we often do in our
is we go out and we do the same things over and
and over again, rather than writing it down and putting
in a book. Saying to your staff "Here's how you do this,
can do this better than I can." Systematize
You have to get out of whatever business you think that you
in (most people think that they are in the restaurant
or the sales business etc.) and get into the
and keeping a customer" business.
Once you get out
the car or MLM business and start to zoom in on what
you want to capture, who's right for your business
what you need to do to keep them then you have identified
major key to running a profitable business.
Make sure you have the right customer.
Not every customer
created equally. Find the
customers who best fit what you
doing. Sometimes you might need
to fire some customers.
harsh, but for the survival of your enterprise you have
know where to focus your resources so that you can get the
return on your time and money.
working on these 3 key areas: Have a system for
adopt the "capturing and keeping a customer"
and finding the right customers and you will be well
your way to having the successful business you desire.
John P. Hayes, Ph.D. is
the co-author with Zig Ziglar of
Marketing For Dummies and the author of Money Making
For Network Marketers audio series. To
up to 39% go to www.jimrohn.com
and click on Two-Day
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