Strategic Positioning Project
Wish you could get more visible in your
target markets? Want to warm up those cold calls so
when your prospect hears your name they say, "I've heard of you!"
Like to become the natural
and only choice when opportunity arises?
stop wasting time and money running from event to event.
Stop strewing your business
cards around the room. Stop
joining organizations with no idea about how you'll show your
character and competence and turn those contacts into clients.
create a Strategic Positioning Project that will bring you visibility and
credibility in the
eyes of your ideal clients. Plan
a 3-5 year project that will position you to get the clients or job
offer you've been waiting for. After
coaching and interviewing hundreds of professionals for the
past 15 years, it's clear that successful businesspeople have created
Projects that pass these 5 tests:
The Doorway Test. Your project
positions you in the doorway your potential clients just naturally pass
through in the marketplace. Your project means you spend time where they
The All or Nothing Test.
Your project shows off your character and competence so the people
you meet conclude that you must be trustworthy and good at what you
The Time & Money Test.
You have the resources that will make the
project a success. As part
of your overall business or career plan you believe this allocation
of resources will
be worth the investment.
The Five Year Test.
Your project sets the stage for the phone call you want to receive in 3 to 5
years. The person calling will
propose the client/opportunity/offer you've been working for.
The Pig In Mud Test.
Your project makes you "as happy as a pig in mud."
It allows you to be where you
feel at your best, where you experience a blend of personal and professional life and goals. It brings out your best.
Waymon is co-author with Anne Baber of Make Your Contacts Count (New York,
AMACOM, 2002) Lynne's clients
are major corporations, associations, non-profits, franchises,
and professional firms. She
recently received the Outstanding Speaker Award from the national
Capital Speakers Association.
For information on her training programs call 352-438-0261 or email [email protected]
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