Your Strategic Positioning Project

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ASTD
MPI

Your Strategic Positioning Project�

by Lynne Waymon�

Wish you could get more visible in your target markets?� Want to warm up those cold calls so

when your prospect hears your name they say, "I've heard of you!"� Like to become the natural

and only choice when opportunity arises?�

Then stop wasting time and money running from event to event.� Stop strewing your business

cards around the room.� Stop joining organizations with no idea about how you'll show your

character and competence and turn those contacts into clients.�

Instead, create a Strategic Positioning Project that will bring you visibility and credibility in the

eyes of your ideal clients.� Plan a 3-5 year project that will position you to get the clients or job

offer you've been waiting for.� After coaching and interviewing hundreds of professionals for the

past 15 years, it's clear that successful businesspeople have created Strategic Positioning

Projects that pass these 5 tests:�

1. The Doorway Test.� Your project positions you in the doorway your potential clients just naturally pass

through in the marketplace. Your project means you spend time where they spend

time.�

2. The All or Nothing Test.

Your project shows off your character and competence so the people you meet conclude that you must be trustworthy and good at what you do.��

3. The Time & Money Test.

You have the resources that will make the project a success.� As part of your overall business or career plan you believe this allocation of resources will�

be worth the investment.�

4. The Five Year Test.

Your project sets the stage for the phone call you want to receive in 3 to 5 years. The person calling will propose the client/opportunity/offer you've been working for.�

5. The Pig In Mud Test.

Your project makes you "as happy as a pig in mud."� It allows you to be where you feel at your best, where you experience a blend of personal and professional life and goals. It brings out your best.�

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Lynne Waymon is co-author with Anne Baber of Make Your Contacts Count (New York, AMACOM, 2002)� Lynne's clients are major corporations, associations, non-profits, franchises,

and professional firms.� She recently received the Outstanding Speaker Award from the national

Capital Speakers Association. For information on her training programs call 352-438-0261 or email [email protected] visit www.ExpertSpeaker.com/Speakers/waymon.htm�

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