Your
Strategic Positioning Project�
by
Lynne Waymon�
Wish you could get more visible in your
target markets?� Want to warm up those cold calls so
when your prospect hears your name they say, "I've heard of you!"�
Like to become the natural
and only choice when opportunity arises?�
Then
stop wasting time and money running from event to event.�
Stop strewing your business
cards around the room.� Stop
joining organizations with no idea about how you'll show your
character and competence and turn those contacts into clients.�
Instead,
create a Strategic Positioning Project that will bring you visibility and
credibility in the
eyes of your ideal clients.� Plan
a 3-5 year project that will position you to get the clients or job
offer you've been waiting for.� After
coaching and interviewing hundreds of professionals for the
past 15 years, it's clear that successful businesspeople have created
Strategic Positioning
Projects that pass these 5 tests:�
1.
The Doorway Test.� Your project
positions you in the doorway your potential clients just naturally pass
through in the marketplace. Your project means you spend time where they
spend
time.�
2.
The All or Nothing Test.
Your project shows off your character and competence so the people
you meet conclude that you must be trustworthy and good at what you
do.��
3.
The Time & Money Test.
You have the resources that will make the
project a success.� As part
of your overall business or career plan you believe this allocation
of resources will�
be worth the investment.�
4.
The Five Year Test.
Your project sets the stage for the phone call you want to receive in 3 to 5
years. The person calling will
propose the client/opportunity/offer you've been working for.�
5.
The Pig In Mud Test.
Your project makes you "as happy as a pig in mud."�
It allows you to be where you
feel at your best, where you experience a blend of personal and professional life and goals. It brings out your best.�
�
Lynne
Waymon is co-author with Anne Baber of Make Your Contacts Count (New York,
AMACOM, 2002)� Lynne's clients
are major corporations, associations, non-profits, franchises,
and professional firms.� She
recently received the Outstanding Speaker Award from the national
Capital Speakers Association.
For information on her training programs call 352-438-0261 or email [email protected]
visit www.ExpertSpeaker.com/Speakers/waymon.htm�
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