| 
 Leadership
with a Laser Focus
 
 
James
A. DeSena, CSP
 
 
"The
first requisite for success is the ability to apply  
your physical and mental energies to one problem  
incessantly without growing weary."     
                                                      
Thomas Edison
 
 
How
much focus does your leadership team have? Could it be sharper? What greater
things could you accomplish if you had that sharper focus?
 
 
Focus
is concentration of effort. A laser is able to project over long distances
because  
the light is coherent. Coherent light moves in the same direction. Normal light
is  
scattered and diffused. Light illuminates a wider area, but it doesn't have the
sharp  
focus a laser does.
 
 
Too
often individuals and organizations jump from one task to another, from one
idea  
to the next. They are excited about what they are working on until the next
opportunity comes along. Time and energy are wasted. 
 
 
Here's
an example of how this works on an individual level.  
(Does this ring a responsive chord?)
 
 
When
I focus and concentrate, after a time I get into a state called
"flow." That's when  
my productivity is at its highest. It takes me some time without distractions to
reach that level of concentration.
 
 
One
day, I was at my desk working on a project. I needed something for the
project  
on the other side of the office. I got up to get it, but on the way over I
spotted another project I knew I needed to be working on. "I'd better get
started on that," I thought.  
As I started back to my desk, I remembered someone I needed to call on a
third  
project. In the course of just a few minutes, I had interrupted my work focus
twice.  
The lesson I learned was to keep consciously focused on what I was working on
at  
the moment without giving in to distractions. Having a written list of
priorities and  
knowing the next thing needed to be worked on is the cure for this type of
distraction. 
 
 
Organizations
get distracted by jumping from one initiative to another without clearly
completing the first one. (Employees sometimes skeptically call these the
"Programs  
of the Month.") 
 
 
Organizations
often stray from their core competencies and strengths into what appear  
to be lucrative opportunities. These can detract from their ability to be
outstanding in  
their original field of expertise. Knowing the difference between complimentary
and competing businesses is crucial. 
 
 
Some
of the signs of a lack of focus are:
 
 
If
you observe these behaviors in your organization, it's time to get your
leadership  
team focused.
 
 
Leadership
teams that have focus have these five characteristics:
 
 
  - 
    
They
    are committed to a compelling and clear purpose
     
      
  - 
    
Communication
    is good at and between all levels.
     
      
  - 
    
They
    have written strategic goals.
     
      
  - 
    
They
    never forget their existence depends on the customer.
     
      
  - 
    
Managers
    are accountable for delivering results and developing people.
     
      
 
In
organizations where the leadership team has an intensity of focus, people
are  
aware of what they are doing, why they are doing it, and how they will benefit.
 
 
Jim
DeSena, CSP works with leadership teams to develop focus.
 
 For your free
initial consultation, contact him at   www.salesleaders.com
 
or  800-4321-WIN  
(c)2000 Performance Achievement Systems, Inc.
 
                      
EXPERTMagazine.com 2001
  
 
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