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Bray J. Brockbank
business owners, entrepreneurs, executives and managers face the challenge
addition to facing the challenge of recognizing change, business leaders
must also know
Training & ROI
few emerging markets or industries can accurately be classified as
"juggernaut" in size
the past two years, I have had the opportunity to work with many owners,
executives, managers, business leaders and investors, when the subject of
e-Learning comes up, few
represents a wide range of business activities and technologies, including
distance education, computer-based training (CBT), web-based training (WBT),
Internet-based training (IBT), courseware delivery and online learning and
testing. e-Learning represents the total integration of multimedia,
instructor-led, and real-time training - in a human, collaborative
how to get started on purchasing or creating a company-wide e-Learning
program for employees requires an understanding of new learning models and
technologies. As with most educational institutions, businesses are muddled
with learning models created in times of information scarcity.
the business world has three very fundamental concerns and weaknesses:
attracting, training, and retaining Intellectual Capital. It's a difficult
task to train and retain the Knowledge workers of the world - the workforces
of the new millennium are now "free agents" and job hoppers at a
whim. What they offer is portable knowledge. I propose a simple, long-term
solution to these three business concerns and weaknesses - e-Learning.
and the e-Workforce
began simply as IT training has made its way into management, sales,
marketing, customer service, and professional development. This multimedia
approach to training is quickly migrating to the Web.
The e-Learning market, in a Merrill Lynch research report, is
estimated to grow annually at 54 percent, from $9.4 billion in 1999 to $53.3
billion in 2003. Other analyst
reports estimate a much higher dollar figure. Either way, the pie is growing
the final analysis, e-Learning offers ten major advantages to the business
world and its workforce.
Attract, train and retain.
Personalized individual training.
Ownership & Empowerment.
Anytime and anywhere.
offers companies the ability to address and manage the monumental task of
hiring, training, and retention of the new Knowledge worker. It also will
show which corporations are serious about attracting, training, and
retaining their global workforce.
year, 70 million people received training and education on the Internet.
Soon, training for nearly every job in the world will be available over the
Internet. The real change in business practice will be the acceptance that
the knowledge of employees represents a competitive edge.
fact, I believe it is the competitive advantage companies' neglect most
often. Speed, connectivity, and intangible value have made e-Learning the
prime choice for creating and maintaining a competitive advantage in an
ever-changing, competitive, information world. Knowledge is not only
Internet mobile, but mobile with each employee.
T. Chambers, President and CEO, Cisco Systems stated, "The next big
killer application for the Internet is going to be education. Education over
the Internet is going to be so big it is going to make e-mail look like a
clock is ticking on the traditional employee training and retention model.
J. Brockbank is an entrepreneur and a technology integrations consultant for
Learnframe, a leading KnowledgE-commerce (TM) and e-Learning infrastructure
technologies corporation; Contact Bray by e-mail: [email protected],