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by James Feldman
involves so much more than simply not talking. It's a matter of
understanding your client; giving him or her your full attention, and making
your customer feel important.
Keep a Positive Attitude. When
you're positive and upbeat, people naturally want to be around you and do
business with you. Unfortunately, in today's world, seeds of negativity are
all around us, from traffic jams to 50+ hour work weeks. How we choose to
look at those situations, however, determines not only our own mood, but
also our customer's mood.
you look at any situation in a positive light, everything around you becomes
positive as well. Your mindset also shifts from negative to positive, which
in turn "tricks" your body into feeling more alert, more alive,
and freer. Even more important, your positive attitude rubs off on others,
creating a more harmonious environment for
Treat Customers Like Family. Your
customers want to know that you have their best interests at heart. They
want to sense a "we're in this together" attitude. You can easily
accomplish this by being genuinely happy and excited to talk with them.
on average only 60% of your satisfied customers do business with you again,
you need to continually improve your customer relation skills and build
rapport with each and every person who walks through your door. You need to
give every satisfied customer a reason to come back, while enticing new
prospects to do business with you in the first place.
is just like dating. In the
past the challenge of dating was very different. Men and women wanted a
partner, someone to share their life, offer security and a family. Today
that may have changed. We all seem to want someone who supports us on all
levels, including physical needs as well as emotional, spiritual, social,
mental, financial, and not necessarily family development.
It is no longer enough to find someone to marry us we want partners
in every sense, in every area of our life.
This has required us to update our dating skills. To refine whom we
are and how we communicate to others. It has become more of a skill and our
potential partner has become more interested in the 'entire' package instead
of one major area of focus such as physical attraction.
We want it all. And so
it is the same in attempting to obtain customers and exceeding their
you go beyond customer satisfaction and create true customer loyalty, you
develop long-term relationships, which leads to increased profits. The end
result is customers who love you and a business that grows and thrives.
James Feldman is the President of several marketing companies. His clientsinclude Toyota, Apple, Avon, Tupperware, Lexus, Compaq, etc. He is a professional speaker as well as author of several books. For more information www.shifthappens.com (c)James Feldman Associates, Inc.
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