Sales/Marketing
Sales/Marketing
Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis
Every industry has its good & bad times… It is possible to turn in a great tradeshow performance when everything else is going wrong. Here are strategies to take when your industry is facing hard times
Jun 28, 2008 - 3:07:38 AM
Sales/Marketing
How To Decide Whether To Place Ads Yourself Or Use An Agency
You may be wondering whether it's better to place your advertisements yourself or if you should even consider using an agency. That's a good question and one that doesn't necessarily have an easy answer.
May 21, 2008 - 6:20:00 PM
Sales/Marketing
Wanted: 100 Referral Partners
The best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. How to increase the size of your circle to include more people?
Apr 27, 2008 - 11:05:00 AM
Communication
Learn the Lingo: Expand Your Vocabulary and Your Client List
Cultivating a new group? Then learn that group's unique lingo for effective communication and credibility.
Mar 1, 2008 - 8:16:00 AM
Sales/Marketing
Partnering with Customers for Sales Success
Partner with your customers to help them achieve their goals and increase your sales.
Feb 29, 2008 - 10:55:00 AM
Sales/Marketing
Know Your Objective
Sounds a little bit elementary, doesn't it? Maybe too simple. But you'd be surprised. Most people say, "I know what the objective of my advertising is to make money. To make sales. To generate business. What else is there?" Well, there are lots of other things.
Feb 22, 2008 - 5:21:00 AM
Sales/Marketing
The Teamwork Alphabet
The success of any venture lies in the staff involved. It is only a coordinated team working that can present superb performances. Here's A to Z of how you can transform your staff members into a strong team
Dec 28, 2007 - 8:31:00 AM
Sales/Marketing
Being Unique is a Good Thing... Isn't It?
Entrepreneurs are frequently advised to "be unique" in their marketing. The basic idea is to stand out in a crowded marketplace. There's no question that an element of uniqueness in marketing can make your business more memorable, competitive, and special to the target audience.
Nov 23, 2007 - 4:08:00 PM
Sales/Marketing
How To Tell If An Advertisement Costs Too Much
If I've heard it once, I've heard it a thousand times: "This advertising costs too much!" Our clients frequently go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them.
Nov 21, 2007 - 6:24:00 PM
Sales/Marketing
Is Sponsorship Right for My Company?
How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line? Absolutely......
Nov 6, 2007 - 2:51:00 PM
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