Sales/Marketing
Management
4 Methods Help You Hire The Best Sales Reps
Pre-employment tests plus other applicant evaluation methods help you select salesperson job applicants who will turn into highly productive, super-profitable sales reps.
Feb 2, 2010 - 11:47:15 AM
Sales/Marketing
Fighting The Fear
Exhibiting in economically turbulent times... the first thing to do is to assess and understand what the changing marketplace actually means to your industry
Jan 18, 2010 - 3:16:34 AM
Sales/Marketing
Six Advantages to Virtual Trade Shows
A virtual trade show can be simple or breathtakingly realistic... and you can use it effectively to improve your company's bottom line
May 12, 2009 - 5:56:06 AM
Networking
Networking on the Net
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number of possibilities.
Apr 17, 2009 - 8:18:00 AM
Sales/Marketing
You're Not General Motors, McDonald's Or Coca Cola, So Don't Advertise Like They Do
Show me 99% of all advertising and I'll show you a huge jumble of hyperbole, fluff, platitudes, and yawnably, unbelievable, black hole nothing words.
Mar 24, 2009 - 5:20:00 PM
Sales/Marketing
Four Generations In The Marketplace: What This Means For You
Today's consumer can be a member of one of at least four generations; beginning with the pre-pubescent teens & extending right up to the infamous baby boomers… different techniques & strategies are required to connect with them. Here's a snapshot of each group & what you need to know to position yourself appropriately.
Feb 16, 2009 - 12:06:28 PM
Communication
Jewelry Stores Do It--Do You?
Ever been in a jewelry store that was dimly lit, so that you could hardly see the merchandise? Probably not. Jewelry stores use very bright spotlights to call attention to their merchandise. Do you? Business communication expert Dr. Bill Lampton describes four ways you can illuminate your business more forcefully, so potential customers will see your products and services.
Aug 16, 2008 - 8:59:58 AM
Sales/Marketing
Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis
Every industry has its good & bad times… It is possible to turn in a great tradeshow performance when everything else is going wrong. Here are strategies to take when your industry is facing hard times
Jun 28, 2008 - 3:07:38 AM
Sales/Marketing
How To Decide Whether To Place Ads Yourself Or Use An Agency
You may be wondering whether it's better to place your advertisements yourself or if you should even consider using an agency. That's a good question and one that doesn't necessarily have an easy answer.
May 21, 2008 - 6:20:00 PM
Sales/Marketing
Wanted: 100 Referral Partners
The best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. How to increase the size of your circle to include more people?
Apr 27, 2008 - 11:05:00 AM
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